Regardless of which Sales Force Automation (“SFA”) system or BI application your company uses, the old axiom of “garbage in, garbage out” still applies. Much like in the old analog days, if data is missing or misfiled in the digital filing cabinet, it is of no value to anyone.
However, if you were to have a database composed of quality data that includes the appropriate level of detail and context, then many CRM and BI solutions (including Salesforce.com) could deliver extraordinary results. The challenge is that, in the real world, the intensive labor required to obtain and maintain that level of quality in the database generally results in workforce resistance and ultimately a less than optimal ROI. The reason is that salespeople understandably view data entry as a tremendous burden and a bane; one that distracts them from revenue generation.
Ensuring that your SFA database is accurate, complete and up to date is a key part of the Ophio mission. The way we get there is by leveraging metadata to alleviate the traditional data-entry burden and deliver front-line end-user value; value that transforms data capture from a painful obligation into something that salespeople will do for themselves.
However, if you were to have a database composed of quality data that includes the appropriate level of detail and context, then many CRM and BI solutions (including Salesforce.com) could deliver extraordinary results. The challenge is that, in the real world, the intensive labor required to obtain and maintain that level of quality in the database generally results in workforce resistance and ultimately a less than optimal ROI. The reason is that salespeople understandably view data entry as a tremendous burden and a bane; one that distracts them from revenue generation.
Ensuring that your SFA database is accurate, complete and up to date is a key part of the Ophio mission. The way we get there is by leveraging metadata to alleviate the traditional data-entry burden and deliver front-line end-user value; value that transforms data capture from a painful obligation into something that salespeople will do for themselves.
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